-ism

White T-shirt, as one of the most classic and simple fashion items, is often used by major brands to make design with the brand's logo. Although the design is simple, these items could be sold at a high price. Not only logos but also slogans are printed on those products to express their certain “ism” . I started to re-think about the true values we are pursuing in fashion as both customers and designers. Is this really what we truly want when we rely on these simple and crude slogans to show what kind of people we are?